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Behavioral psychologists have long known that humans are loss-averse. We fear missing out (FOMO) more than we desire gaining something new. By branding a piece of content as a "Title Daily Special," platforms trigger a specific neurological response:

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Panic was a familiar roommate. Lenny sat in his swivel chair, which listed to the left like a dying ship, and stared at the corkboard. On it, pinned with thumbtacks, were the sad, faded relics of his show: a signed headshot of a magician who’d been canceled for using real doves in a fake knife-throwing act, a napkin from a reality star whose only talent was crying on command, and a list of “guaranteed viral” ideas that had failed miserably. Designing Video "Supers" (On-Screen Text) : How major

The idea that we must be "special" or "viral" every single day just to stay relevant in the workforce. Why It Matters Now