“I’m not doing the ‘shock face,’” she said loud enough for the crew to hear. “I’m not playing the victim in my own video. If I’m tied to the bed, I’m holding the key.”
Of course, a shoot of this magnitude doesn’t happen without friction. The set went silent at around 3 PM when McCoy stopped mid-scene, walked over to a producer, and reportedly vetoed a shot list that included a specific close-up.
The storyboard features McCoy in a series of escalating scenarios—a boardroom where she is the only woman, a velvet-lined elevator, and finally, a bedroom that slowly fills with water. LetsPostIt - Abby McCoy - The Music Video Shoot...
When the video dropped three weeks later, streams spiked within hours. Fans clipped the rooftop moment into short videos; the neon sign became a popular filter. LetsPostIt’s edit held tight to the shoot’s best discoveries: the changed-angle chorus, the rooftop improvisation, and the confetti finish. Reviews mentioned Abby’s raw vocal delivery and the visual that felt both polished and spontaneous. For Abby, it wasn’t just about plays or charts—this shoot proved what she already felt: that her music, when paired with the right team, could touch people in ways she’d only hoped for.
Are you featured in the video? Do you have a sticky note on Abby’s wall? Post your memory using #LetsPostItAbby. Your screenshot might be featured in the director’s cut. “I’m not doing the ‘shock face,’” she said
“I wrote it on a note / Stuck it to your chest / Now the whole world knows / I loved you the best.”
[Insert link to music video]
Abby McCoy has appeared in numerous video productions and is recognized for her work across several different media networks.