Karthik had an idea. "We don't fight them," he said. "We appeal to the audience."
Using sites like Kuttymovies exposes users to several dangers:
"We don't have a budget for massive explosions," Karthik said in the promo video. "But we have a story that will keep you up at night. If you watch this on a piracy site, you’re watching a stolen copy. But if you watch it on the platform, you’re buying us the chance to make the next one."