In the film, Rajinikanth's character frequently uses the catchphrase "Devuda Devuda!" (meaning "Oh my God!" or "Lord, Lord!") as an expression of shock or exclamation.
Usually modeled after early Nokia bricks or Motorola flip phones.
For years, the ringtone was forgotten, filed away as a "cringe" memory of a bygone era. However, the internet loves irony. In recent years, the ringtone has seen a massive resurgence on platforms like Instagram Reels, YouTube Shorts, and TikTok.