In the content creator economy, 30-minute videos are typically reserved for "anchor" content on YouTube. This format is ideal for: High heel collection!!!

The way people consume video content has undergone significant changes in recent years. The proliferation of social media platforms, smartphones, and high-speed internet has led to a surge in short-form video content. Platforms like TikTok, Instagram Reels, and YouTube Shorts have become incredibly popular, with users consuming vast amounts of bite-sized content.

The average retention span for a YouTube video is around 2-3 minutes for vlogs. So, why would a creator target 30 minutes?