. In the current entertainment market, the value of a platform is no longer just its user interface, but the depth of its exclusive content The Strategy of Exclusivity
The winners in this new ecosystem will not be the platforms with the most cash, but those that respect the audience’s time and wallet. The losers will be those who treat exclusivity as a cage rather than a club. christymarks130329magazinesubscriptionsxxx720p exclusive
In late March 2013, Christy Marks was at the peak of her visibility as an exclusive contract model for . At this time, the media industry was undergoing a massive shift: In late March 2013, Christy Marks was at
Nothing drives subscriptions like live exclusive content. NFL Thursday Night Football on Amazon Prime. WWE Raw moving to Netflix. Live concerts from artists like Taylor Swift or Beyoncé, sold exclusively to one platform. In a world of on-demand popular media, the one thing you cannot pause, rewind, or pirate easily is right now . WWE Raw moving to Netflix