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Pranks are a huge staple. However, the most successful Indonesian creators have evolved from simple scares to "social experiments." Videos with titles like "Adu Banteng Sampah" (Trash War) or "Nyamar Jadi Ojek Online" (Disguised as an Online Motorcycle Taxi Driver) test societal morals and often go viral for highlighting the kindness (or brutality) of strangers.

Indonesian music, also known as Indonesian pop or "indopop," has become increasingly popular worldwide. Some notable Indonesian music genres include:

"Excuse me," Raka said, switching on his camera. "Are you the one behind the Shadow Puppet video?"

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