(2024) has been hailed as a major "comeback" that directly addresses Hollywood's obsession with female youth [6]. featuring mature leads or perhaps a
It is important to note that this shift is also economic. As the population ages, the "grey dollar" (or "silver spender") has become a force to be reckoned with. Studios are realizing that older women are a massive, loyal demographic that buys tickets and subscribes to streaming services. The success of films like 80 for Brady or the Book Club franchise demonstrated that catering to this audience is not niche—it is profitable. (2024) has been hailed as a major "comeback"