The phrase "winpe 11 install" is misleading because you don't "install" WinPE like a typical OS. You install the tooling to build WinPE.
This is often a driver issue. If the USB drive lights up but the screen stays black, try a different USB port (use USB 2.0 ports if 3.0 causes issues) or ensure you injected winpe 11 install
Once your USB drive is ready, you need to boot the target computer from it. The phrase "winpe 11 install" is misleading because