Today, streaming services, podcasts, and user-generated platforms have blurred the lines between professional and amateur. The result is an unprecedented volume of —so much that scarcity has shifted from content to attention .
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The internet inverted this model. The rise of Web 2.0 and social platforms created a "bazaar" culture. Suddenly, became a two-way street. Audiences were no longer passive consumers but active participants. A teenager in a bedroom could produce a review, a parody, or a fan theory that reached millions. This democratization led to fragmentation; the monoculture of the M A S H* finale (1983) or Thriller (1983) is gone, replaced by thousands of micro-cultures. The internet inverted this model
. This creates "echo chambers" where you are primarily shown media that reinforces your existing interests. 3. Fandom and Participatory Culture Audiences were no longer passive consumers but active