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Hailey still does sponsorships, but only with one company per quarter. In 2025, her sole Q2 partner was —an app that helps you fix, not replace, clothing. The campaign was a 10-part series called "Mending in Public," where Hailey visibly struggled to sew her own jacket. The campaign drove a 340% increase in app downloads. The takeaway: In 2025, vulnerability sells better than perfection. While creators like Hailey Rose aim for the
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The contract arrives. The pen is digital. All she has to do is sign away the last truly human thing left in the year 2025. The takeaway: In 2025, vulnerability sells better than
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