feels like analyzing two completely different eras of human history. It’s the journey from the peak of "Millennial pink" optimism to the stark, digital-first reality of a post-pandemic world.
The years between 2013 and 2021 represent a seismic shift in the landscape of racial justice and student organizing. This era was bracketed by two defining moments: the 2013 acquittal of George Zimmerman, which birthed the #BlackLivesMatter movement, and the 2020–2021 global reckoning following the murder of George Floyd. Within this timeframe, a specific psychological and spatial shift occurred on university campuses—a shift characterized by what scholars now call the "Oooh" moment: the feeling of unapologetic Blackness and the reclamation of space. From 2013: The Spark of Organizing oooooh 2013 2021
In the end, this strange, vowel-heavy epitaph is not about 2013 or 2021 as objective historical moments. It is about the space between them, which for millions of people was the space in which they became who they are. The “oooooh” is the sound of realizing that you can never go back, but also that you wouldn’t entirely want to. feels like analyzing two completely different eras of
Me realizing 2013 was actually a lifetime ago: "Oooooh 2013... 2021... oh no." 📉 This era was bracketed by two defining moments: