All three creators capitalized on a specific 2023 trend: . Subscribers no longer want the same poses. Sophie St. Claire introduced ASMR roleplays. Bryce Adams launched a fitness challenge where the “prize” was exclusive nude sets. Soph went viral on Reddit for a 37-second clip accidentally showing her face in a grocery store.
“Get ready with me” videos featuring high-end skincare, makeup (Charlotte Tilbury, Rare Beauty), and accessory hauls.
