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Launched in 2018, Ullu is a subscription-based video-on-demand (SVOD) platform available via its official website (ullu.app) and mobile apps on Android and iOS. The platform is known for:

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of our dedicated Ullu collection. You are currently browsing our extensive library of Ullu Originals, featuring some of the most talked-about drama and suspense series in the industry. Continuous Entertainment Continuous Entertainment | # | Highlight | Why

| # | Highlight | Why It Matters | |---|-----------|----------------| | | AI‑Powered Personalisation Engine – a hybrid recommendation system that blends collaborative filtering with deep‑learning‑based content tagging. | Boosts “watch‑time per session” by an estimated 22 % , delivering a more tailored binge‑watch experience. | | 2 | Multi‑Language Dubbing & Subtitles – 12 new regional languages added (including Bhojpuri, Odia, and Assamese). | Expands the addressable audience, especially in Tier‑2/3 markets where vernacular consumption is > 70 % of streaming traffic. | | 3 | Interactive Storytelling Modules – choose‑your‑own‑adventure style episodes for flagship series (e.g., “Rahasya Rath” ). | Opens a new revenue stream (pay‑per‑choice micro‑transactions) and raises user engagement metrics (average interactions per episode ↑ 1.8×). | | 4 | Creator‑First Monetisation Dashboard – real‑time analytics, tiered royalty models, and a transparent “Revenue‑Share Heatmap”. | Attracts higher‑quality content partners, reduces churn among top creators by 15 % within three months of launch. | | 5 | Enhanced Data Privacy Suite – end‑to‑end encryption for user data, GDPR‑style consent toggles, and a “Privacy‑Score” badge for each series. | Reinforces brand trust, particularly after recent industry scrutiny on data handling. | | 6 | Ad‑Tech Refresh – introduction of shoppable video ads and programmatic OTT ad exchange (Ullu‑X). | Increases eCPM by 18 % while keeping ad load below 4 % of total playback time, preserving the “ad‑light” user experience. | | Expands the addressable audience, especially in Tier‑2/3