Momswap - Penny Barber- Charlie Forde - Cum Ins... Jun 2026

| Format | Hook | Execution | |--------|------|-----------| | | 15‑sec rapid reveal of a new pin + hidden code. | Users screenshot the code and DM to win the next release. | | Story‑Driven Carousel | “The Journey of a Penny” – from sketch to shipping. | Each slide reveals a step; final slide includes a swipe‑up link. | | AR Filter “Penny’s Closet” | Virtual try‑on of accessories. | Shareable filter that places pins on the user’s avatar; encourages UGC. | | Live “Design‑Your‑Pin” | Real‑time co‑creation with audience votes. | Host on Instagram Live; poll every 30 seconds for color, shape, text. |