Marketing is the process of creating, communicating, and delivering value to customers and stakeholders. It is a crucial business function that helps organizations achieve their goals by identifying, satisfying, and retaining customers.

is a fundamental textbook that explores the core of modern marketing: creating value and building strong customer relationships to capture value in return. Core Marketing Process

: Establishing the process of creating and capturing customer value. Product and Brand Management

Puedes descargar o adquirir la 17ª edición de "Principios de Marketing" en formato PDF o impreso a través de diversas plataformas en línea, como Amazon o Google Books.