: Companies like Walt Disney , Sony , and Comcast continue to dominate the global media landscape [40].

As we look forward, two major forces are set to redefine the industry:

At the individual level, entertainment content serves profound psychological functions. Drawing from Zillmann’s Mood Management Theory, audiences actively select media to regulate their emotional states. Whether it is the catharsis of a tragedy, the relaxation provided by a "comfort show," or the adrenaline of a thriller, entertainment is a tool for affect regulation and escapism from the stressors of daily life.