Analyzing click-through rates (CTR) and conversion funnels.
If you're interested in unlocking the power of marketing analytics, download your copy of "Marketing Analytics: Strategic Models and Metrics" by Stephan Sorger (PDF) today! Analyzing click-through rates (CTR) and conversion funnels
Segment your customers into quartiles based on past purchase value. Predict their 12-month future value using the Sorger CLV formula. You will likely find that your top 20% of customers generate 200% of the profit (because the bottom 20% cost you money in support). Analyzing click-through rates (CTR) and conversion funnels