: Strategy to sell existing products to new customer segments or geographic regions.
: The highest-risk strategy, where a firm enters entirely new markets with new products. Core Strategic Components
Igor Ansoff (1918–2002) was a Russian-American applied mathematician and business manager. He is known globally as the "Father of Strategic Management." Before Ansoff, business planning was largely budgeting and forecasting. Ansoff introduced the concept of —making decisions today based on future scenarios.
