Indian fashion lifestyle content is currently undergoing a renaissance. For decades, Western wear was seen as the uniform of the "modern" Indian. However, the last ten years have witnessed a massive "Indo-western" shift.
In India, the distribution of "Desi MMS" content is a criminal offense, primarily addressed under the Information Technology Act, 2000, and the recently implemented Bharatiya Nyaya Sanhita (BNS), 2023.