I should check if "we3" is a known group or a project from that time. Maybe a music group or an online community initiative. Since it's associated with ok.ru, which is Russian, the group might be Russian as well. Did they launch some project on the site in 2011? Maybe a contest, a fan club, or a collaborative project?
If you are typing "we 3 2011 ok.ru" into Google or even ok.ru's internal search, you face several obstacles: