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Popular media has shifted from a (one-to-many) to a networked model (many-to-many). This means content is updated and iterated upon based on audience feedback. We see this in "Live Service" video games that evolve over years and streaming platforms that use big data to greenlight sequels before the first season has even finished its premiere week. The Convergence of Tech and Storytelling

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Small, highly engaged communities (micro-tribes) are more valuable to advertisers than broad, disinterested audiences. Looking Ahead: The Future of UPD Popular media has shifted from a (one-to-many) to

The music industry, typically resistant to post-release changes, has also succumbed to update culture. With the dominance of streaming, the "album" is no longer a static snapshot of an artist's mind at a specific time. Artists now routinely add tracks to albums The Convergence of Tech and Storytelling : A