This is the "lifeline" of communication in Thailand [19]. Almost every local uses it for texting, voice calls, and video chats. If you meet someone on a dating or social app, they will likely ask to move the conversation to Line [19, 24]. ThaiFriendly
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Because the gifting system is so prominent, it's easy to lose track of spending. Setting a personal budget for virtual currency is a smart move for frequent users. This is the "lifeline" of communication in Thailand [19]