have leveraged viral digital hits (e.g., "Idol") to break into international charts, marking a shift toward "emotional maximalism" that contrasts with the minimalist trends of Western pop.
The Japanese music industry is physically the largest in the world per capita, defying the global trend of declining physical sales.
When the world thinks of Japanese entertainment, two giants usually come to mind: (think Demon Slayer or Spirited Away ) and video games (from Super Mario to Final Fantasy). However, to stop there would be like eating only the frosting off a cake. The Japanese entertainment industry is a multi-layered, deeply traditional yet hyper-futuristic ecosystem that influences global pop culture more than most people realize.