Here are three theories from Dutch collectors on why “better” is attached to “01”:
In the late 1990s and early 2000s, Dutch culture was having a major moment internationally. From the minimalist architecture of Rem Koolhaas to the high-energy trance DJs like Tiësto and Armin van Buuren, "Holland" was synonymous with progressive, clean, and slightly edgy creativity. seventeen magazine teeners from holland 01 better