Historically, Indonesian and regional cinema treated IP as a legal afterthought—a script to be shot, shown, and shelved. Filmux IP 2021 challenged this via its “IP Pitching” sessions. The discourse highlighted that a strong IP (a comic, a novel, a folklore character, or a viral digital short) is not a one-time asset but a seed for an ecosystem. A key panel, “From 2 Hours to 200 Hours,” argued that the Netflix era demands elasticity. A horror film based on a local urban legend (e.g., KKN di Desa Penari style) is not just a movie; it is a podcast prequel, a video game side-quest, and a merchandise line.
Filmux IP 2021: What You Need to Know