What will look like in 2030?
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Perhaps the most disruptive shift in popular media is the rise of the "pro-sumer." YouTube, Twitch, and TikTok have democratized production. A teenager in their bedroom can now reach a larger audience than a cable news network. Influencers like MrBeast or Khaby Lame are not just internet famous; they are the new gatekeepers of popular media. Their entertainment content—challenges, skits, unboxings—generates more daily engagement than the Super Bowl. What will look like in 2030
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