This features extreme, out-of-touch behavior, usually by Non-Resident Keralites (NRKs) or wealthy urbanites in Kochi/Trivandrum. Think: a man arguing with a waiter over the price of a chaya (tea) worth ₹10, or a luxury car owner blocking an ambulance. These clips go viral because they violate the unspoken Malayali code of "adjust cheyyu" (adjustment).