The reason you often see "2021" attached to this 2010 reference in search queries is usually due to recent academic reprints or digital access dates in university libraries. Regardless of the reprint year, the 10th edition is prized for its:
Schiffman and Kanuk dedicate extensive chapters to: The reason you often see "2021" attached to
Below is a short academic-style piece that correctly cites the 10th edition (2010) while acknowledging the enduring relevance of Schiffman & Kanuk’s framework, which is often updated in later editions. The reason you often see "2021" attached to