Those people are your stewards. They are already doing the work. NIDG simply gives them the title, the authority, and the visibility for the work they are already doing. Instead of hiring new stewards, you legitimize the existing heroes.
Identify individuals who already define, produce, or use data and formalize their roles as data stewards rather than assigning "new work". Those people are your stewards
Success depends on thorough, measurable communication that focuses on "why" this helps the business, rather than just "how" to follow the rules. Why Choose the Non-Invasive Path? Those people are your stewards