Kerala is a land of gods, ghosts, and spirits—often worshipped simultaneously. The visual vocabulary of Malayalam cinema is heavily indebted to the state’s ritualistic art forms.

In the early 2010s, a "new generation movement" emerged, revitalizing the industry after a period of commercial stagnation. Taylor & Francis Onlinehttps://www.tandfonline.com

Reflections on film society movement in Keralam - Taylor & Francis

Malayalam cinema, also known as Mollywood, has been an integral part of Kerala's culture for decades. The film industry has not only entertained the masses but also played a significant role in shaping the state's cultural identity.