The visual hallmarks of Gonzo Xmas 2022 became a meme template across TikTok and Instagram (usually set to a chopped-and-screwed version of “Frosty the Snowman”):

That’s the thing about 2022. We were all so tired of performing. Tired of should . Tired of “most wonderful time of the year” when the world was still coughing up pandemic hangovers, economic vertigo, and a psychic weight no amount of eggnog could lift.

Data from late 2022 suggests search volume for "alternative Christmas" rose by 240% year-over-year. "Gonzo Xmas 2022" specifically became a niche hashtag on Tumblr and Reddit’s r/drunkencookery.

We cranked the oven. The turkey was sweating. The potatoes were boiling over. The dog was barking at the cranberry sauce. In true Gonzo fashion, there was no schedule, only chaos. We threw the ham in with the sprouts. We forgot the rolls until the very end—they came out black.

Why We Should Care About Gonzo Journalism - - The McGill Daily