Understand who your audience is to tailor your message appropriately.
Crystal frowned. The note wasn’t signed as it usually was when new neighbors left their names. She opened the mailer and found another card folded inside, smaller, heavy, embossed with the name “MomSwapped.” The word didn’t make sense at first. Then she remembered the story she’d overheard at the grocery last week: a local app giving parents—specifically moms—the chance to swap childcare duties for nights out. A private exchange, a gilded commune of trust, or so the rumor went. MomSwapped - Crystal Clark- Pristine Edge - Our...
Crystal Clark Department of Speculative Humanities, University of the Aurora Frontier Understand who your audience is to tailor your