Don't try to be everywhere. Pick one (e.g., LinkedIn for corporate, TikTok for creative) and master it.
Consider the tech executive in 2024 who tweeted a sarcastic jab at a specific minority group. The tweet was five years old, hidden in a thread with three likes. A competitor screen-shotted it, went viral, and the board asked for his resignation within 72 hours. His technical skills were impeccable. His social media content was a time bomb. OnlyFans.2023.Reislin.New.Longest.Home.BBG.Vide...
Want to audit your digital footprint but don't know where to start? Share this article with a colleague and schedule a 30-minute "Social Media Swarm" session to review each other's profiles. Don't try to be everywhere