The World Cancer Day theme 2025-2027 - “United by Unique”
Every statistic represents a heartbeat. Every percentage point hides a fight for dignity.
Initial strategies for creating the story arc. david gordon therapeutic metaphors pdf
The most powerful campaigns don't exploit trauma; they amplify agency. Before sharing any survivor story, we ask: Does this empower the teller? Does this educate the listener? If the answer isn't a firm "yes" to both, we stop.
Unlike a casual anecdote, a therapeutic metaphor must begin with the client’s current reality. Gordon called this "The Utilizer." For example, if a client feels "stuck in a muddy ditch," the metaphor must start with a character who is also stuck—perhaps a truck in mud or a hiker in a bog. The World Cancer Day theme 2025-2027 - “United
Leo stared at the glass of water. Then, he looked at Elara. His mouth opened, a dry click sounding in the quiet room.
: Characters in the metaphor are often modeled after Virginia Satir's personality types (Placater, Blamer, Computer, Leveler, Distracter) to ensure the client recognizes themselves in the narrative. David Gordon - Therapeutic Metaphors | PDF - Scribd The most powerful campaigns don't exploit trauma; they
: The metaphor must mirror the structure of the client's problem. This includes matching the characters, their relationships, and the sequence of events without being overly obvious. Representational Systems