He calls this the "shortest distance between two points." He argues that if you have a 3-step funnel, you are losing 66% of your buyers. Go straight for the sale, then worry about the upsell later.
In the PDF, he shares data showing that when he added a "Join the waitlist" button instead of a "Buy Now" button (for a saturated offer), sales increased by 43%. Humans want what they can't easily have. pdf sabri suby sell like crazy 2021
Craft an irresistible offer so good that a prospect would feel like a fool to say no. This involves selling benefits over features and using a "Power Guarantee" to eliminate all risk. The Magic Lantern Technique: He calls this the "shortest distance between two points
You can buy the updated Sell Like Crazy (2023/2024 editions) for roughly $20 on Amazon or Audible. Given that the book has helped generate millions in revenue for readers, the ROI on purchasing it legitimately is incalculable. Humans want what they can't easily have
Sabri Suby Subject: Marketing Strategy, Sales Funnel Optimization, Direct Response Advertising