| Mistake | Why It Hurts | Fix | | :--- | :--- | :--- | | | Looks desperate, not valuable. | Share 1 lesson from the job, not just the title change. | | Being "too professional" | No personality = forgettable. | Add 1 personal sentence per post ("While walking my dog…"). | | No consistency | Algorithms ignore you. | Batch-create 1 week of posts every Sunday. | | Engagement only on your own posts | You look self-centered. | Spend 15 min/day commenting on others' posts in your field. |

In 90 days, aim for 3–5 meaningful conversations (referrals, interviews, collabs) directly from content.

Let’s anonymize a real-world scenario from a tech marketing agency in Austin, Texas.