Why is a PDF—a document that technically costs $19.95 on Amazon—the most valuable treasure in the digital marketing underworld?
Furthermore, the "Dream 100" strategy (targeting the lists of people who already have your customers) works brilliantly for B2B. But for a $20 Etsy seller? You can't send a "high-value analysis" to a craft blogger. The strategy fractures at the low price point. alex hormozi 100m leads pdf